Works - Fix Your Lid - IMAGINE Agency

OUR WORKS:

FIX YOUR LID

Find it, fix it, feel it

FIX YOUR LID

Building a brand is one thing. Building one that stands out in a crowded men’s grooming market is another.

Fix Your Lid partnered with IMAGINE Agency to strengthen its digital presence through a custom ecommerce website, strategic brand campaigns, original content creation, and social media management. Together, we developed lifestyle-focused campaigns that showcased the brand’s personality, coordinated influencer partnerships that expanded its reach, and created content designed to turn first impressions into loyal customers.

CONTENT CREATION

IMAGINE partnered with Fix Your Lid to produce campaign-driven photography and video that brought the brand to life across every digital touchpoint. From seasonal promotions like Back to School and Black Friday to evergreen lifestyle content, our team handled the creative process from concept to final edit, building a library of assets that supported the website, social media, digital advertising, and ecommerce marketing.

STRATEGY

Every campaign began with a purpose. We developed creative concepts, planned shot lists, and aligned each shoot with the brand’s marketing goals to ensure every asset had a job to do.

PRODUCTION

From sourcing models and coordinating logistics to directing shoots, capturing photography and video, and delivering polished edits, IMAGINE managed the entire production process.

RESULTS

The finished content fueled the Fix Your Lid website, social channels, paid advertising, email campaigns, and promotional launches with a consistent, recognizable brand presence.

BACK TO SCHOOL CAMPAIGN

Website Development

For many brands, the shelf has gone digital, and first impressions happen in seconds.

IMAGINE developed a custom ecommerce website that brought the Fix Your Lid brand to life while making it easy for customers to browse, compare, and purchase products. Every detail was designed to support both the shopping experience and the personality behind the brand.

Built with usability, mobile responsiveness, and ecommerce best practices in mind, the site helped Fix Your Lid compete in a crowded men’s grooming market with confidence.

Influencer Coordination

Step 1: FIND THE RIGHT FIT

Finding the right creators was never about chasing the biggest audience. We evaluated influencers based on audience alignment, content style, engagement, and brand fit to build partnerships that felt authentic to Fix Your Lid. Every recommendation was made with the goal of strengthening the brand, not simply increasing impressions.

What We Decided...

Decided Placement Strategy: website homepage graphic, email, text, social media, Meta Ads, Google Ads, and in-store signage > with all channels linking to a single, consistent landing page.

Step 2: MAKE IT OFFICIAL

Once creators were selected, IMAGINE managed the relationship from start to finish. From outreach and contract negotiations to timelines, deliverables, and ongoing communication, we coordinated every detail to keep campaigns moving efficiently for both the client and the creators.

Step 3: Brand Protection

Influencer marketing only works when the brand remains recognizable. We reviewed content before publication, ensuring messaging, visuals, and overall presentation aligned with the Fix Your Lid voice while still giving creators the flexibility to produce content that felt natural to their audiences.

Step 4: MEASURE WHAT MATTERS

After content was published, we tracked campaign progress, monitored deliverables, and measured performance to understand what resonated with customers. Those insights informed future partnerships and helped refine the brand’s influencer strategy over time.

Humble Brag...

Meta: Over 5,300 users watched the video ad all the way through at a $0.01 Cost per ThruPlay

Google: 241 conversions with an avg. CPC of $1.15

SMS: 22.89% of recipients clicked the link and 4 responded immediately with interest.

Email: 6.95% CTR (industry average is 5%)