OUR WORKS:
A PRECIOUS CHILD
empowering kids to succeed
A PRECIOUS CHILD, COLORADO
If you’ve spent any time supporting nonprofits in Colorado, chances are you’ve come across A Precious Child. Their mission is rooted in empowering children and families with the resources they need to thrive, and that kind of impact deserves marketing support that’s just as intentional.
- Brand Development
- Campaign Management
- Social Media Strategy
- Digital Advertising
- Website Development
- Event Production
- Creative Marketing Analysis
- Graphic Design
- Photography/Videography
EVENT ASSET SUPPORT
SPEAKEASY GALA
The Speakeasy Gala brought together storytelling, strategy, and purpose in support of A Precious Child’s mission. IMAGINE Agency partnered with their team to create event assets and a fundraising video designed to capture real impact, strengthen the event experience, and help communicate the heart behind the organization’s work in a clear and meaningful way.
Step 1:
Pre Production
Creative planning, story development, interview coordination, and event asset strategy built around the gala’s fundraising goals.
Step 2:
Production
Our team captured interviews, supporting visuals, and event-focused content designed to connect with donors and attendees.
Step 3:
Post Production
Video editing, motion graphics, audio balancing, and final asset preparation shaped the story into a polished presentation piece.
Step 4:
Event Implementation
Final assets were formatted and tested to ensure seamless playback, proper sizing, and strong visual impact within the large event space.
WEBSITE DEVELOPMENT
A Precious Child serves families, donors, volunteers, and community partners all at once, which means the website has to work hard behind the scenes. IMAGINE Agency developed a site focused on clarity, accessibility, and trust, with streamlined donation functionality, organized program information, and thoughtful user pathways that help visitors quickly find the resources or actions they’re looking for. Every detail was designed to support the organization’s mission while making engagement feel simple, transparent, and intuitive.
Colorado gives day Campaign
Step 1: Problem Solving
Colorado Gives Day shows up during the loudest season of the year. Everyone is asking. Everyone is advertising. Everyone is “just checking in” with one more end-of-year ask for donations.
So the challenge wasn’t just getting attention, but it was earning it. We needed to introduce A Precious Child to new donors and energize warm supporters with a message that felt clear, human, and urgent.
What We Decided...
A two-lane approach: build awareness early, then retarget the people who leaned in right when Early Giving opened and the final push mattered most.
Step 2: Content creation
Users need a story they can understand in five seconds and something that pulls at their heartstrings in ten.
That’s why we built “Pass It On”: a simple chain reaction that shows impact moving from donor to volunteer to caregiver to child. Then we turned it into video + graphics that could work across placements.
More Info
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Step 3: delivery & execution
In a very specific order, we made sure the campaign showed up like it had a plan (because it did). Awareness first. Retargeting second. Timed pushes when people were most likely to act.
Everything drove to ColoradoGives.org so the donation path stayed clean, simple, and aligned with Colorado Gives Day giving.
More Info
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Step 4: Results & Significance
This campaign focused less on “look at us” and more on “here’s what your gift becomes.”
By staying consistent across Early Giving through Colorado Gives Day, we kept A Precious Child top-of-mind when donors were deciding where to give and why it mattered.
Marketing Achievements for our Client:
Over $99,200 was donated during Colorado Gives Day 2025.
During the entire campaign, over 188,500 users saw the ad.
- 80,000 of those impressions came from those who didn’t know the organization previously.
- With a mere $0.44 CPC, we led 1,470 users to the donation link.